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The Market Research Toolbox. A Concise Guide for BeginnersEdward F. McQuarrieErscheinungsdatum: 2005, Verlag: Sage Publications, ISBN: 1412913195 Customer Satisfaction Measurement for ISO 9000: 2000Nigel Hill, Bill Self, Greg RochieErscheinungsdatum: 2002, Verlag: Butterworth-Heinemann, ISBN: 0750655135 How to Measure Customer SatisfactionNigel Hill, John Brierley, Rob MacdougallErscheinungsdatum: 2003, Verlag: Gower Publishing Limited, ISBN: 056608595X |
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